About Us


Welcome to Los Osos and Baywood!

Nestled around the south shore of Morro Bay, locals and visitors are drawn to Los Osos • Baywood. These little-known gems offer gorgeous parks, miles of pristine coastline and a wide variety of engaging outdoor and cultural activities. Morro Bay National Estuary, near the Morro Dunes Natural Preserve, is one of the best-preserved estuaries in central and southern CA, and home to more than 250 species of birds and an historic oyster farm. Montaña de Oro State Park offers more than 50 miles of hiking and mountain biking trails with spectacular ocean, mountain and valley vistas. Los Osos • Baywood is the perfect home base for Central Coast adventures. 


It is the mission of Visit Los Osos • Baywood  and the San Luis Obispo County Tourism Business Improvement District (CBID, to promote the economic well-being of our constituents (hotels, motels, bed & breakfasts, and vacation rentals).  We serve the lodging industry exclusively yet understand that as see increase in lodging business, other businesses and the community will also benefit.


It is the vision of Visit Los Osos • Baywood to create opportunities to attract more lodging stays and out of area visitors who will appreciate and care for our Los Osos • Baywood community, our culture, our environment and our history.

Strength of Economics
We will work with our constituents and our communities to forge long-term partnerships that foster strength and stability and provide economic benefit.
Life Quality
We will ensure an ongoing quality of life with responsible stewardship of human, financial, and natural resources, with our eye on the sustainability of our purpose and our partnerships.

Openness and Transparency
We embrace an open process that encourages and values public participation and supports complete transparency in our work by communicating effectively with all interested and affected individuals and organizations.

We are committed to work as a team beyond organizational and geographic boundaries to achieve superior results by forming corporate and community alliances, not just marketing partnerships.


Be Accountable and Accessible
We will hold ourselves to the highest standards to responsibly manage public funds in our charge with good governance and management, while being accountable to our goals, each other and fiscally to all constituents.

Innovate and Lead
We are professionals, and as such we will exemplify leadership focused on our strength of purpose and direction, and strive to provide the highest impact for our constituents through innovative ideas and creative executions.
Demand Integrity and Mutual Respect
In all our actions as the Visit Los Osos/ Baywood Park Board and as individuals representing such, we will be governed by high ethical standards and integrity, both financially and professionally, with honesty and mutual respect as our guide in every activity between ourselves and all our partners.